By Maggie Smith

For American Legion Auxiliary members, ALA National Convention is more than a meeting. It is the culmination of a year of service, leadership, and impact. It is a time to celebrate accomplishments, reconnect with friends from across the country, honor our mission, and conduct the important business that shapes the future of our organization.

When we gather in Louisville, Ky., in late August for our 105th National Convention, we’ll do so while celebrating another historic milestone: America’s 250th birthday.

What better way to show your patriotic pride and Auxiliary spirit than with National President Pam Ray’s picks by Lands’ End Business?

Hand-selected with convention attendees in mind, this year’s collection blends comfort, versatility, and classic style. The ALA logo can be added to any of these items, so your apparel can easily be branded to represent the ALA. Lands’ End makes it a simple process as part of the online shopping experience. The Men's and Women's

Soft Shell Jackets are perfect for navigating chilly convention halls, early mornings, or evenings exploring Louisville, with a moisture-resistant exterior and soft fleece interior that keeps you comfortable wherever the day takes you.




For a polished look that transitions seamlessly from breakout sessions to dinners with friends, the Women's Cotton Modal V-neck Cardigan Sweater and Women's Supima® Micro Modal Ruched Waist Top offer effortless style and all-day comfort.







The Men's Short Sleeve Button Down Oxford Shirt is another convention-ready staple, providing a crisp appearance with easy-care convenience.







Of course, every convention attendee needs a dependable carry-all. The Canvas Tote Bag is built to hold snacks, notebooks, electronics, and a few Louisville treasures along the way, making it an ideal companion throughout the week.

As we celebrate the spirit of USA 250 and all that the Auxiliary has accomplished over the past administrative year, Pam’s picks provide a meaningful way to showcase your ALA pride. 

Whether you’re attending your first ALA National Convention or your 50th, we invite you to join us in Louisville ready to celebrate, conduct business, and commemorate this historic year in style.

We’ll see you in Louisville — proudly wearing our red, white, blue, and Auxiliary spirit.