Welcome, Flags of Valor: the ALA’s newest member benefit partner

Posted On: Wednesday, 29 April 2026
challenge coin holder

By Hannah Amos

To carry on the American Legion Auxiliary’s mission of supporting our veterans, military, and their families, the ALA is excited to announce our partnership with the veteran-owned company Flags of Valor (FOV).

Flags of Valor creates handcrafted patriotic pieces made in the USA by skilled veterans and artisans. 

Brian Steorts, a retired U.S. Army 82nd Airborne paratrooper and U.S. Air Force special operations pilot, founded the business after falling in love with woodworking while in rehabilitation for a service-related injury.

He donated his handmade wooden American flags to families of fallen servicemembers, which inspired him to start his business in 2015.

Since then, FOV has gone through an evolution.

What began as making wooden American flags for the families of fallen servicemembers has grown into a mission-driven brand producing a wide range of American-made products, including wooden flags, challenge coin holders, cutting boards, coasters, and bourbon barrel goods.

Each piece reflects a commitment to craftsmanship, service, and giving back. Their products make meaningful gifts that honor service, celebrate milestones, and tell lasting stories while supporting veteran-focused nonprofits and strengthening communities.

Celebrating America, its servicemembers, and veterans is a part of every step of the process — starting with locally sourced American hardwood for each product.  

This dedication to building a culture of camaraderie and Americanism perfectly aligns with the Auxiliary’s legacy of Service Not Self.  

FOV prioritizes hiring veterans, supporting veterans and their families, strengthening communities, and honoring service and sacrifice — just like the ALA.

This partnership will provide a natural extension for Auxiliary service, as both organizations are committed to service beyond words.

You may be thinking how? ALA members receive an exclusive member discount of 10% off with code ALA10 and 15% of proceeds support the Auxiliary. 

Shopping at Flags of Valor, members will have a wide selection of high-quality, handcrafted items. These beautiful products not only will brighten your day but support veteran employment and nonprofits.

It truly changes the meaning of “retail therapy” by providing a gift that gives back. 

To learn more and begin shopping with a purpose, go to www.flagsofvalor.com

Become a chapter in a veteran’s success story while having an amazing product that not only tells a story but has a veteran’s story seeped into the wood grain. 

Show the power of supporting those who served with this partnership today!

ALA Mission
Statement

In the spirit of Service, Not Self, the mission of the American Legion Auxiliary is to support The American Legion and to honor the sacrifice of those who serve by enhancing the lives of our veterans, military, and their families, both at home and abroad. For God and Country, we advocate for veterans, educate our citizens, mentor youth, and promote patriotism, good citizenship, peace and security.