Event Sponsorships

National Convention

Each year, the American Legion Auxiliary holds its largest national gathering — National Convention. Alongside The American Legion and Sons of The American Legion, all of ALA’s 52 departments (states) are represented as they come together to vote on changes to the organization’s constitution and bylaws and elect a new national president and officers. More than 1,400 ALA members attend the convention as a way to network and meet fellow members across the country, attend sessions pertaining to mission outreach, participate in special luncheons honoring women veterans, and more.

(Due to COVID-19, the 2020 National Convention was postponed to 2021.)

American Legion Auxiliary National Convention States Dinner (1,400 Legion Family attendees and guests): $35,000  

www.ALAforVeterans.org/Meetings/National-Convention

  • Five minutes at podium during dinner 
  • Name on prominent signage at the event 
  • Name on VIP invitation 
  • Name on dinner program 
  • Name on agenda and all materials pertaining to the event 
  • Name @mention on ALA social media platforms 

American Legion Auxiliary National Convention Public Spirit Award Sponsorship (700+ attendees at the luncheon to honor recipient): $15,000  

www.ALAforVeterans.org/Meetings/National-Convention

  • Five minutes at podium during luncheon 
  • Logo on luncheon programs 
  • Two tickets to luncheon 
  • Name on all materials pertaining to the event 
  • Name @mention on ALA social media platforms    

National Executive Committee Meeting at National Convention (100+ attendees comprised of department and national leadership): $2,500  

  • Five minutes at podium during the event 
  • Name on agenda and all materials about the event 
  • Handouts/giveaway opportunity in the attendee packets

Special Centennial Celebration National Convention Sponsorship Opportunities

100-year celebration event

  • Confetti: $3,500
  • Balloon drop: $3,700
  • ALA National President Nicole Clapp “clappers”: $2,000
  • Gift for attendees: In-kind donation
  • All signage: $1,500

 

sponsorships convention

event sponsorship

convention

Additional Sponsorships

Mission Training Sponsorship (700+ total attendees at eight different locations around the country): $25,000  

www.ALAforVeterans.org/Meetings/Mission-Training

  • Promotional video message played at each training or promotional eblast sent to participants (eight total meetings) 
  • Handouts/giveaway opportunity in attendee packets 
  • Logo on signage at the event 
  • Name on agenda and all materials pertaining to the event

Training for Members

ALA Academy: $5,000 for each individual course | $20,000 for entire ALA Academy

  • Opening slide/video thanking and recognizing sponsor
  • Name on all marketing materials
  • Name @mention on ALA social media platforms
  • More classes and live trainings coming in fall 2020.

Program Sponsorships

American Legion Auxiliary College Scholarships (38 total scholarships): $145,500  

www.ALAforVeterans.org/scholarships  

  • Name on all printed materials regarding scholarships  
  • Logo on scholarship webpage 
  • Written or video message to each scholarship recipient 
  • Mention in Auxiliary magazine (650,000 subscribers) 
  • Name @mention on ALA social media platforms

#GivingTuesday Matching Gift Donor: $10,000+  

www.ALAFoundation.org/GivingTuesday

  • Logo on marketing materials, including ads in Auxiliary magazine and online 
  • Logo on signage at National Convention 
  • Name on agenda and all materials pertaining to the event 
  • Handouts/giveaway opportunity in attendee packets

Department Leadership National Conference Sponsorship
(200+ attendees comprised of department and national leadership)  

www.ALAforVeterans.org/Meetings/Department-Leadership-National-Conference

Opening Night Dinner and Kick-Off Session: $7,500 

  • Five minutes at podium during kickoff 
  • Networking time during buffet dinner 
  • Logo on signage at the event 
  • Name on agenda and all materials pertaining to the event 
  • Handouts/giveaway opportunity in attendee packets  

Reception or Breakfast Opportunities available: $5,000 

  • Five minutes at podium during the event 
  • Logo on signage at the event 
  • Name on agenda and all materials pertaining to the event 
  • Handouts/giveaway opportunity in the attendee packets 

 



Auxiliary Magazine Sponsorships

One-page ad and one month ALA eNews ad: $9,305  

www.ALAforVeterans.org/magazine 

Auxiliary magazine is distributed to all 600,000 ALA members, plus U.S. Department of Veterans Affairs Medical Centers and American Legion posts 

ALA eNews is distributed to more than 137,000 subscribers 

One-page ad and additional approved editorial content: $15,000 

• Sponsor’s logo and name will be featured on opening page

• One month ALA eNews ad

Two-thirds page ad: $6,000

Half-page ad: $4,250

One-third page ad: $3,250

One-sixth page ad: $1,500

FOR FURTHER INFORMATION:

Development Division 

Phone: (317) 569-4500 

Email: development@ALAforVeterans.org

magazine layout