Event Sponsorships

National Convention

Each year, the American Legion Auxiliary holds its largest national gathering — National Convention. Alongside The American Legion and Sons of The American Legion, all of ALA’s 52 departments (states) are represented as they come together to vote on changes to the organization’s constitution and bylaws and elect a new national president and officers. More than 1,400 ALA members attend the convention as a way to network and meet fellow members across the country, attend sessions pertaining to mission outreach, participate in special luncheons honoring women veterans, and more.

Presenting Sponsor: $175,000

  • Convention naming rights
  • Speaking opportunity
  • Selection of included sponsored event (see below)
  • Acknowledgement during event
  • Sponsor booth
  • Logo on signage
  • Ad Space in convention guide
  • Company logo in convention guide
  • Company logo on/link on ALA site
  • Social media advertisement

Red Level Sponsor: $25,000

  • Sponsor booth
  • Logo on signage
  • Ad Space in convention guide
  • Company logo in convention guide
  • Company logo on/link on ALA site
  • Social media advertisement

White Level Sponsor: $10,000

  • Ad Space in convention guide
  • Company logo in convention guide
  • Company logo on/link on ALA site
  • Social media advertisement

Blue Level Sponsor: $5,000

  • Company logo in convention guide
  • Company logo on/link on ALA site
  • Social media advertisement

Individual Event Sponsorships:

ALA States Dinner Sponsor: $35,000

  • Five minutes at podium during dinner
  • Name on prominent signage at the event
  • Name on VIP invitation
  • Name on dinner program
  • Name on agenda and all materials pertaining to the event
  • Name @mention on ALA social media platform                    

National Public Spirit Award Sponsor: $15,000 

  • Five minutes at podium during luncheon
  • Logo on luncheon programs
  • Two tickets to luncheon
  • Name on all materials pertaining to the event
  • Name @mention on ALA social media platforms                         

#GivingTuesday Sponsor: $10,000

  • Name on all signage at the event
  • Name on all materials pertaining to the event
  • Name @mention on ALA social media platforms                        

Matching Gift Sponsor: $10,000+

  • Name on all signage marketing to the gift
  • Name on all materials pertaining to the event
  • Name @mention on ALA social media platforms                      

Silent Auction Sponsor: $5,000

  • Name on all signage at the event
  • Name on all materials pertaining to the event
  • Name @mention on ALA social media platforms"                                   

National Executive Committee Sponsor: $2,500

  • Five minutes at podium during the event
  • Name on agenda and all materials about the event
  • Handouts/giveaway opportunity in the attendee packets                                   

In-Kind Sponsor:

  • Provide an in-kind donation to the American Legion Auxiliary for the 2022 National Convention               

ALA Girls Nation

Presenting Sponsor: $85,000

  • Naming rights
  • Opening remarks opportunity
  • Company logo on name tags
  • Logo on signage
  • Company logo/link on ALA website
  • Social media advertisement

Red Level Sponsor: $25,000

  • Company logo on name tags
  • Logo on signage
  • Company logo/link on ALA website
  • Social media advertisement

White Level Sponsor: $10,000

  • Logo on signage
  • Company logo/link on ALA website
  • Social media advertisement

Blue Level Sponsor: $5,000

  • Company logo/link on ALA website
  • Social media advertisement

Individual Sponsorships Opportunities

ALA Girls Nation Apparel Sponsor: $25,000

Become the official apparel sponsor of ALA Girls Nation. Support the female leaders of tomorrow with branded apparel during the seven-day event.

  • Logo space on banners
  • Company logo/link on ALA site
  • Social media advertisement through official ALA pages               

ALA Girls Nation Office Supply Sponsor: $25,000

Become the official office supply sponsor of ALA Girls Nation. Support our future female leaders with the supplies necessary to effectively govern.

  • Logo space on banners
  • Company logo/link on ALA site
  • Social media advertisement through official ALA pages               

ALA Girls Nation Personal Care Sponsor: $25,000

Become the personal care sponsor of ALA Girls Nation.  Help support the continued health of our members.

  • Logo space on banners
  • Company logo/link on ALA site
  • Social media advertisement through official ALA pages               

ALA Girls Nation Transportation Sponsor: $25,000

Become the transportation sponsor of ALA Girls Nation. Support the female leaders of tomorrow as they travel to Washington D.C.

  • Logo space on banners
  • Company logo/link on ALA site
  • Social media advertisement through official ALA pages   

ALA Girls Nation In-Kind Sponsor: $25,000

Become the in-kind sponsor of ALA Girls Nation. Support the ALA by providing in-kind gifts to enhance the experience of our Senators at ALA Girls Nation.

  • Logo space on banners
  • Company logo/link on ALA site
  • Social media advertisement through official ALA pages   
sponsorships convention

event sponsorship

convention

Additional Sponsorships

Mission Training Sponsorship (700+ total attendees at five different locations around the country): $25,000  

www.ALAforVeterans.org/Meetings/Mission-Training

  • Promotional video message played at each training or promotional eblast sent to participants (eight total meetings) 
  • Handouts/giveaway opportunity in attendee packets 
  • Logo on signage at the event 
  • Name on agenda and all materials pertaining to the event

Training for Members

ALA Academy: $5,000 for each individual course | $20,000 for entire ALA Academy

  • Opening slide/video thanking and recognizing sponsor
  • Name on all marketing materials
  • Name @mention on ALA social media platforms
  • More classes and live trainings coming in fall 2020.

Program Sponsorships

American Legion Auxiliary College Scholarships (38 total scholarships): $145,500  

www.ALAforVeterans.org/scholarships  

  • Name on all printed materials regarding scholarships  
  • Logo on scholarship webpage 
  • Written or video message to each scholarship recipient 
  • Mention in Auxiliary magazine (650,000 subscribers) 
  • Name @mention on ALA social media platforms

Department Leadership National Conference Sponsorship
 (200+ attendees comprised of department and national leadership)  

www.ALAforVeterans.org/Meetings/Department-Leadership-National-Conference

Opening Night Dinner and Kick-Off Session: $7,500 

  • Five minutes at podium during kickoff 
  • Networking time during buffet dinner 
  • Logo on signage at the event 
  • Name on agenda and all materials pertaining to the event 
  • Handouts/giveaway opportunity in attendee packets  

Reception or Breakfast Opportunities available: $5,000 

  • Five minutes at podium during the event 
  • Logo on signage at the event 
  • Name on agenda and all materials pertaining to the event 
  • Handouts/giveaway opportunity in the attendee packets 

 



Auxiliary Magazine Sponsorships

www.ALAforVeterans.org/magazine

  • Auxiliary magazine is distributed to all 600,000 ALA members, plus U.S. Department of Veterans Affairs Medical Centers and American Legion posts
  • ALA eNews is distributed to more than 137,000 subscribers

One-page ad and additional approved editorial content: $12,500

  • Sponsor’s logo and name will be featured on opening page
  • One month ALA eNews ad

One-page ad and one month ALA eNews ad: $9,305  

One-page ad: $7,950

Two-thirds page ad: $6,000

Half-page ad: $4,250

One-third page ad: $3,250

One-sixth page ad: $1,500

 

FOR FURTHER INFORMATION:

Development Division 

Phone: (317) 569-4500 

Email: development@ALAforVeterans.org

magazine layout