There is still time to take ALA member survey

Posted On: Monday, 14 February 2022

All American Legion Auxiliary members are invited to share their opinions with National Headquarters through a member survey. Have you taken it yet? This is your chance to have your voice heard! Your feedback will help us improve the organization not only at the national level, but at the unit/local level as well. 
Why survey Auxiliary members?
The last member survey was conducted in 2014-2015, so it’s time to update the information. The goal of this survey is to learn more about our members and how they feel about the organization.
“It’s important for us to know what our members value and what they hope to accomplish so that we can best support their efforts,” said ALA National Headquarters’ Executive Director Kelly Circle, J.D., Ph.D. “We have good information from the previous survey, and we need to learn if changes made had a positive impact on the organization.”
Surveying members is not unique to the ALA. Organizations have used surveys for years to learn more about their members/customers and improve their experience. Many organizations do large member surveys every three to five years to evaluate progress on initiatives, member demographics, etc. 
How will the information be used?
This survey is not just for national purposes. The data collected will be shared with departments and units. Together, improvements can be made at all levels. 
The information will help tailor programs and training offered, improve member benefits, re-exam recruiting plans, design a marketing strategy, and develop diversity, equity, and inclusion training and awareness programs. National Headquarters also hopes to get a better understanding of why people join, stay, and leave the ALA. In learning this, National can look for ways to reduce the membership decline. It will allow the organization to learn what works and what doesn’t. 
“This survey establishes a baseline. We’ve never collected demographic data. We want different viewpoints in our membership, and we want to be inclusive. It helps our organization meet the needs of veterans, military, and their families,” said Circle.
National Headquarters plans to continue to conduct surveys in the future. Members can expect smaller surveys in between large surveys as way to gauge progress.
How many members are taking the survey? 
That is up to members! We want to hear from as many members as possible! 
The 2014-2015 survey went only to members who had an email address on file at that time. It was about 65,000 members. This time, the goal is to far exceed that number by giving all 600,000-plus members the opportunity to participate.
What will I be asked to share? 
The survey questions are uncomplicated and should take about six minutes to complete. Here are some sample questions:

  • Do you feel the ALA fulfills its mission of honoring the sacrifice of those who serve by enhancing lives of veterans, military, and their families? 
  • How likely are you to recommend an ALA membership to a friend or family member?
  • How would you rate your overall experience with the American Legion Auxiliary?
I want to participate — how do I take the survey? 
We’ve made it easy for you — just click! You will need your ALA member ID number to complete the survey. Your number is used only to verify that you are a member and taking the survey only once. Your answers will not be attached to your number. No one associated with the ALA will know which members have taken the survey, because it is being conducted by a third party. All responses will remain confidential and are untraceable.
Hurry: The survey is open until the end of February, so don’t delay in making your voice heard! 

Do you have an email address on file with National? If not, or you need to update your information, please email us at

ALA Mission

In the spirit of Service, Not Self, the mission of the American Legion Auxiliary is to support The American Legion and to honor the sacrifice of those who serve by enhancing the lives of our veterans, military, and their families, both at home and abroad. For God and Country, we advocate for veterans, educate our citizens, mentor youth, and promote patriotism, good citizenship, peace and security.