Public Relations Toolkit
Whether you're trying to obtain media coverage for a big event, announce a special occasion, recruit new volunteers or promote our cause, it's important to have the right tools for the job and to know how to use them. Resources in the Public Relations Toolkit include a sample script when calling potential volunteers or members, sample news releases and media alerts, how to involve a new member at an event and more.
The Public Relations Toolkit was developed by Publicis Indianapolis, the professional PR firm leading the charge for our public awareness campaign. Although these tools were developed for the campaign test markets, they apply widely to all units, districts and departments. Please take advantage of the wealth of resources inside this document.
Download PR Toolkit (pdf)