ABOUT US MEMBERSHIP SCHOLARSHIPS PRESS ROOM NATIONAL LEADERS CONTACT US
  Auxiliary Emblem Guidelines
 
 

 

AmLegion-Auxiliary-Emblem-W.jpg                                             

"The emblem of the American Legion Auxiliary is your badge of distinction and honor. It stands for God and Country and the highest rights of man. It consists of several parts, and each part has a meaning. The rays of the sun that form the background stand for the principles of the American Legion Auxiliary, for Loyalty, Justice, Freedom and Democracy; dispelling the darkness of violence, strife and evil. Unity and Loyalty are represented by the unbroken circle of blue. The field of white exemplifies the hope of Freedom. The star of blue is the emblem of service in war; it is no less the emblem of service in time of peace."

"The emblem of the American Legion Auxiliary is the emblem of Americanism. As members of the American Legion Auxiliary, we must preach and teach principles of Americanism. Let us not forget that to each generation comes its patriotic duty and that upon your willingness to sacrifice and endure as those before you have sacrificed and endured, rests the hope of the nation." - Unit Handbook of the American Legion Auxiliary, pg. 111.

When the American Legion Auxiliary was formed to support the work of The American Legion, one of its first acts was to adopt an Emblem similar to that of the Legion, yet distinctive and true to the work of the Auxiliary. Under this Emblem, the Auxiliary has worked with The American Legion in constructive service to country, America's veterans, children & youth, and community.

The American Legion Auxiliary Emblem represents substantial goodwill, which is an extremely valuable asset.

American Legion Auxiliary Emblem Breakdown

____________________________________________________________________________________________

Please review the following guidelines on the use of the American Legion Auxiliary Emblem. If you wish to use the Auxiliary Emblem, you may request use to the following address:  

American Legion Auxiliary Permissions
777 N. Meridian St. Third Fl.
Indianapolis, IN 46204-1420

(Unit and district Auxiliary members are to request use of the American Legion Auxiliary Emblem through Department Headquarters).  
 
Please explain or provide examples of how the Emblem will be used. By requesting permission to use the American Legion Auxiliary Emblem you agree to the following terms or conditions of use: 
 
I. Use of American Legion Auxiliary Emblem  
  
The American Legion Auxiliary is a national service organization. The American Legion Auxiliary Emblem is a legally protected service mark and trademark which is registered with the United States Patent and Trademark Office and is exclusively held by The American Legion.

As owner of the American Legion Auxiliary Emblem, The American Legion has the legal responsibility to protect its trademark, including all of its various forms and uses. 
 
To maintain the credibility and integrity of the American Legion Auxiliary Emblem as a trademark or service mark, the American Legion Auxiliary must protect it from any intentional or misguided use. These guidelines do not give presumptive approval for the use of the American Legion Auxiliary Emblem. Individual written, prior approval must be obtained by application to the American Legion Auxiliary. 
 
II. Obtaining Permission to Use the American Legion Auxiliary Emblem

Anyone who receives written permission to use the American Legion Auxiliary incurs an obligation and fiduciary duty to maintain the integrity and consistency of the Emblem. Use of the American Legion Auxiliary Emblem without approval or in an in appropriate manner may result in legal action. 
 
III. Application for Use of the American Legion Auxiliary Emblem

Please mail the request to:  
 
American Legion Auxiliary Permissions
777 N. Meridian St. Third Fl.
Indianapolis, IN 46204-1420 

or e-mail to:

nnpr@legion-aux.org 
  
Please provide the following information with the request:

  • First Name
  • Last Name
  • Address
  • Phone Number
  • E-mail Address
  • Unit Name and Number (if an Auxiliary member)
  • Explain request in detail, including proposed use of the American Legion Auxiliary Emblem
  • Requested file type (eps, jpg, tiff)
  • Vendor Contact Information (name, address, phone number) 

SEARCH:
PROGRAMS
American Legion Auxiliary
National Headquarters
777 N. Meridian, Third Fl.
Indianapolis, Indiana 46204-1420
Phone: (317) 955-3845
Fax: (317) 955-3884
E-mail: alahq@legion-aux.org
Web: www.legion-aux.org
© 2006 American Legion Auxiliary Site Designed/Developed by Pathway Productions