An organized communication network is critical for the public to become aware of the American Legion Auxiliary’s timeless mission, the many programs in place to advance our mission, and how the hardworking members of the world's largest women’s patriotic service organization make a difference in the lives of our veterans, our military and their families. The Auxiliary’s growth depends on strong grassroots public relations efforts. The Public Relations program works collaboratively at all levels – unit, department, and national – to positively promote and advance the objectives and programs of the Auxiliary to our membership and the public at large.Purpose Statement: To promote, publicize, and re-educate the general public and our members about our core program values of serving veterans and their families.
Whether you're trying to obtain media coverage for a big event, announce a special occasion, recruit new volunteers or promote our cause, it's important to have the right tools for the job and to know how to use them. Resources in the Public Relations Toolkit include a sample script when calling potential volunteers or members, sample news releases and media alerts, how to involve a new member at an event and more.
The Public Relations Toolkit was developed by Publicis Indianapolis, the professional PR firm leading the charge for our public awareness campaign. Although these tools were developed for the campaign test markets, they apply widely to all units, districts and departments. Please take advantage of the wealth of resources inside this document. Download PR Toolkit (pdf)
Public Relations National ChairmanTrish WardDepartment of Kansaspr@ALAforVeterans.org
Download 2012-2013 Public Relations Plan of Action (pdf)
"I couldn't believe I was chosen for a national award. The scholarship has helped me a lot with my college expenses..."
- Dereck Neben, Children of Warriors Scholarship Recipient