An organized communication network is critical for the public to become aware of the American Legion Auxiliary’s timeless mission, the many programs in place to advance our mission, and how the hardworking members of the world's largest women’s patriotic service organization make a difference in the lives of our veterans, our military and their families. The Auxiliary’s growth depends on strong grassroots public relations efforts. The Public Relations program works collaboratively at all levels – unit, department, and national – to positively promote and advance the objectives and programs of the Auxiliary to our membership and the public at large.Purpose Statement: To promote, publicize, and re-educate the general public and our members about our core program values of serving veterans and their families.
Download PR Toolkit (pdf) View Awareness Campaign Video Order DVDClick here for media templates and samples to help promote your events and patriotic holidays.
Public Relations National ChairmanLisa WilliamsonDepartment of Alaskapr@ALAforVeterans.org
A how-to guide for branding the American Legion Auxiliary. Download Guide (pdf)
"I couldn't believe I was chosen for a national award. The scholarship has helped me a lot with my college expenses..."
- Dereck Neben, Children of Warriors Scholarship Recipient